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Verizon Rebrand
A large-scale digital rebrand across Verizon’s platforms, transforming its new visual identity into a cohesive and scalable digital ecosystem.
Role: Designer
Industry: Telecommunications
Duration: 1+ year
CHALLENGE
The Target
Bring Verizon’s new brand to life across its existing digital experiences while creating a consistent foundation for future growth and evolution.
SOLUTION
How we hit it
We turned the new brand concepts into scalable rules and guidance for visual elements, enabling existing experiences to adopt the new brand consistently and providing a clear foundation for future designs.
NOTE: Due to a non-disclosure agreement between Verizon and my contracted company, Mean Guppy, specific details are not at my discretion to publish.
© 2025 Verizon
Personal Contributions to Verizon’s Rebrand
I assisted in translating Verizon’s new brand direction into practical system guidance and digital experiences—establishing the rules teams needed to apply the rebrand consistently across the ecosystem while continuing to design and ship new work.
Evolving the Design System
As an integral part of kicking off the rebrand, we reassessed and evolved the core design system to establish the standards and guidance from which all rebranded experiences could be built.
📐 Visual Guidance
Evaluated hierarchy, shape, elevation, and interaction states to establish clearer rules for applying the new brand across interfaces.
🎨 Brand Foundations
Reworked core color and visual rules to align existing system components with the new brand and reinforce key interactions.
🔧 Built for Scale
Contributed to design tokens and developer SPECs for color, spacing, and elevation, creating consistent guidance that could extend to future designs.
Applying the Rebrand
The other side of implementing Verizon’s rebrand was designing key pages across Verizon’s main platform, both to validate the design system guidance and ensure its highest-traffic pages accurately reflected the new brand.
🔍 Research
Used competitor research across web, tablet, and mobile to inform brand applications and new experience concepts.
🖥️ Existing Experiences
Updated key existing pages across Verizon.com to align with the new brand while improving visual clarity, cohesion, and usability.
📱 New Experiences
Designed net-new and supporting experiences across Verizon.com, mobile applications, email campaigns, and digital learning platforms.
The resulting system gave teams a shared visual language and clear implementation guidance, allowing projects already in progress to adopt the new brand quickly and consistently while giving future teams a scalable foundation to build from.
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