Verizon

The ongoing transformation of the Verizon brand and its integrated platforms.

Role: Designer

Industry: Telecommunications

Duration: Ongoing

The Challenge

Synthesizing the starting concepts of the new Verizon brand with current designs, while systematically implementing these changes in a consistent manner that supports future growth & development.

The Solution

A comprehensive design overhaul that refines color, shape, content organization, and platform tone, delivering a more approachable and revitalized visual experience.

NOTE: Due to a non-disclosure agreement between Verizon and my contracted company, Mean Guppy, specific details are not at my discretion to publish.

Contributions to Verizon’s Rebrand

Analyzed the new brand color palette and evaluated how it would impact existing screens.
Refined the system’s core color palette to better align visually with the new brand concepts and reinforce certain user interactions.
Evaluated page hierarchy across screens, identifying patterns and opportunities to enhance usability via the new brand concepts.
Assisted in the development of a refined elevation system for both light and dark themes, considering different interaction states (hover, active, etc.) to create depth and clarity across the interface.
Contributed to the development of a design token system, standardizing decisions on color, spacing, and elevation to maintain consistency and scalability in the new brand.

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